Six ways to make Web 2.0 work

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<rdf:Description>
<dc:creator>Chui, Michael</dc:creator>
<dc:creator>Miller, Andy</dc:creator>
<dc:creator>Roberts, Roger P.</dc:creator>
<dc:date>2009-02-01</dc:date>
<dc:description xml:lang="es">Sumario: Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis </dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/115704.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Web 2.0</dc:subject>
<dc:subject xml:lang="es">Cambio tecnológico</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías de la información</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Six ways to make Web 2.0 work</dc:title>
<dc:relation xml:lang="es">En: The McKinsey Quarterly. - New York : McKinsey & Company. - nº February, 2009 ; [9] p.</dc:relation>
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