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Section: ArticlesTitle: Co-creating strategic risk-return management / by Mark L. Frigo and Venkat RamaswamyAuthor: Frigo, Mark L.Notes: Sumario: Companies no longer create value and wealth just by themselves. Customers, suppliers, investors, and others play an active role in the process. CFOs are on the front line in navigating the turbulent waters of today's business environment. The global economic crisis of 2008 and continuing challenges in 2009 have reveales serious limitations and dangers of many of the traditional ways of managing risk. In recent years, there seems to have been too much unbridled focus on "returns" (return on investment) and not enough attention paid of the "risk" underlying that ROIRelated records: En: Strategic finance. - Vol. XC, nº 11, May 2009 ; p. 25-33Materia / lugar / evento: Gerencia de riesgosCreación de valor en la empresaCrisis financieraCambio estratégicoOtros autores: Ramaswamy, Venkatram Other categories: 7Rights: In Copyright (InC)