Co-creating strategic risk-return management

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      <subfield code="a">Co-creating strategic risk-return management</subfield>
      <subfield code="c">by Mark L. Frigo and Venkat Ramaswamy</subfield>
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      <subfield code="a">Companies no longer create value and wealth just by themselves. Customers, suppliers, investors, and others play an active role in the process. CFOs are on the front line in navigating the turbulent waters of today's business environment. The global economic crisis of 2008 and continuing challenges in 2009 have reveales serious limitations and dangers of many of the traditional ways of managing risk. In recent  years, there seems to have been too much unbridled focus on "returns" (return on investment) and not enough attention paid of the "risk" underlying that ROI</subfield>
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      <subfield code="a">Gerencia de riesgos</subfield>
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      <subfield code="a">Creación de valor en la empresa</subfield>
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      <subfield code="a">Crisis financiera</subfield>
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      <subfield code="a">Ramaswamy, Venkatram</subfield>
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      <subfield code="t">Strategic finance</subfield>
      <subfield code="g">Vol. XC, nº 11, May 2009 ; p. 25-33</subfield>
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