Seizing insurance's mobilie opportunity : customer adoption and investment grow as US insurers play catch-up
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20090099456 | ||
| 003 | MAP | ||
| 005 | 20191202112012.0 | ||
| 008 | 091120s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a217 | ||
| 245 | 1 | 0 | $aSeizing insurance's mobilie opportunity$b : customer adoption and investment grow as US insurers play catch-up$cby Chad Mitchell... [et al.] |
| 490 | 0 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aSmartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and emerging channel strategy executives at US insurers like Nationwide Mutual Insurance and State Farm Mutual Automobile Insurance are evaluating, developing, and implementing mobile channel strategies. There are many opportunities for insurance eBusiness and channel strategy executives to use the mobile channel as part of a broader multichannel distribution strategy | ||
| 650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080574109$aTelefonía móvil | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080623432$aPrestaciones complementarias | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080662745$aMitchell, Chad | |
| 710 | 2 | $0MAPA20080436582$aForrester |