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The US auto insurance buyer's journey : the web is critical to research, but many shoppers cross channels to apply

Recurso electrónico / electronic resource
MARC record
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001  MAP20090101005
003  MAP
005  20220901134228.0
008  091126s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎322
24514‎$a‎The US auto insurance buyer's journey‎$b‎ : the web is critical to research, but many shoppers cross channels to apply‎$c‎by Chad Mitchell... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4900 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forresters technographics® data to analyze how millions of US adults research, compare, and buy auto insurance. Half of those who research do so online, while 15% conduct research using more than one channel. Although more than one in three uses a comparison Web site, the phone is the most widely used channel for quotes. When it comes to buying a policy, a growing portion of auto insurance shoppers cross channels, with 43% opting for a channel that is different from the one they used for research. Age, online tenure, perceived Web security, and attitude toward financial services firms all affect consumers channel preferences. US auto insurance distribution is officially multichannel, and insurers must learn to build, measure, and reward multichannel and cross-channel strategies
650 1‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080594589‎$a‎Análisis comparativo
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080662745‎$a‎Mitchell, Chad
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals