Multichannels is still a myth for retailer : companies continue to struggle with cross-channel contact strategies
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090103788 | ||
| 003 | MAP | ||
| 005 | 20220901134234.0 | ||
| 008 | 091209s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20090042544$aMulpuru, Sucharita | |
| 245 | 1 | 0 | $aMultichannels is still a myth for retailer$b : companies continue to struggle with cross-channel contact strategies$can introduction by Sucharita Mulpuru |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 0 | $aFor eBusiness &channel strategy professionals | |
| 520 | $aUnfortunately, few companies manage to master cross-channel challenges. Forrester recently evaluated the cross-channel experiences in four industries (auto insurers, discount retailers, footwear manufacturers, and online travel agencies) using its Cross-Channel Review methodology. The methodology was based on five major components of channel and channel transitions reviews, focusing on Web, IVR, phone, email, and channel transitions experiences | ||
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 4 | $0MAPA20080552787$aTeléfonos | |
| 650 | 1 | $0MAPA20080584405$aCorreo electrónico | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080603779$aSeguro de automóviles | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |