Customer experience boost revenue : modest improvements can bring in $177 million to $311 million per year

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      <subfield code="b"> : modest improvements can bring in $177 million to $311 million per year</subfield>
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      <subfield code="a">Forresters previous research has shown a high correlation between customer experience and three key elements of loyal behavior: willingness to buy more, reluctance to switch, and likelihood to recommend. But how does that affect a companys bottom line? To answer that question, we looked at the percentage of loyal customers within the customer bases of more than 100 companies</subfield>
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