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Customer experience boost revenue : modest improvements can bring in $177 million to $311 million per year
Recurso electrónico / electronic resource
Section: Electronic documents
Title: Customer experience boost revenue : modest improvements can bring in $177 million to $311 million per year / by Bruce D. Temkin, with William Chu and Angela BeckersAuthor: Temkin, Bruce D. ‌
Publication: Cambridge : Forrester Research, 2009Series: (For Customer experience professionals)Notes: Sumario: Forresters previous research has shown a high correlation between customer experience and three key elements of loyal behavior: willingness to buy more, reluctance to switch, and likelihood to recommend. But how does that affect a companys bottom line? To answer that question, we looked at the percentage of loyal customers within the customer bases of more than 100 companiesMateria / lugar / evento: Fidelización de clientes ‌Servicio al cliente ‌Captación de clientes ‌Satisfacción del cliente ‌Márketing de la empresa de seguros ‌Otros autores: Chu, William ‌
Beckers, Angela ‌
Forrester ‌
Secondary series: For Customer experience professionals ‌Other categories: 217
Rights: In Copyright (InC)