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How to develop an effective multichannel insurance distribution strategy : creating channel harmony versus channel conflict

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20090104198
003  MAP
005  20220901134235.0
008  091210s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎217
1001 ‎$0‎MAPA20080662745‎$a‎Mitchell, Chad
24510‎$a‎How to develop an effective multichannel insurance distribution strategy‎$b‎ : creating channel harmony versus channel conflict‎$c‎by Chad Mitchell with Benjamin Ensor and Courtney Tincher
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4900 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Insurance distribution is evolving and becoming more complex as more customers go online and switch channels to research and buy insurance. eBusiness and channel strategy executives struggle to manage distribution through multiple channels, resulting in channel conflict and poor multichannel customer experiences. Insurance eBusiness and channel strategy executives must work across the enterprise to develop a clear multichannel distribution strategy with senior management support. Executives must align culture, organizational design, technology, metrics and processes, and incentives, and they must communicate the value of the new strategy to all stakeholders for successful execution
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080584771‎$a‎Diseño de sistemas
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080130077‎$a‎Ensor, Benjamin
7001 ‎$0‎MAPA20080655785‎$a‎Tincher, Courtney
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals