Crafting an insurance social media strategy : P&C and life insurance are getting social with customers and agents

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<dc:creator>Mitchell, Chad</dc:creator>
<dc:creator>Ensor, Benjamin</dc:creator>
<dc:creator>Tincher, Courtney</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Sumario: Property and casualty and life insurers market some of the most boring consumer products and brands. Times are changing, though, as emerging direct brands like Esurance and traditional agent based insurers like Liberty Mutual Insurance are developing their social media strategies and trying to change brand perceptions. Auto and life insurance customers continue to flock online to research and buy insurance. And insurance agents are using social networks for training and recruiting. Insurance eBusiness executives should build a social strategy that addresses customers and agents problems, prepare for risks, and measure what matters</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/116953.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Redes sociales</dc:subject>
<dc:subject xml:lang="es">Formación electrónica</dc:subject>
<dc:subject xml:lang="es">Agentes de seguros</dc:subject>
<dc:subject xml:lang="es">Captación de clientes</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Crafting an insurance social media strategy : P&C and life insurance are getting social with customers and agents</dc:title>
<dc:relation xml:lang="es">For eBusiness & channel strategy professionals</dc:relation>
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