Hardware tech marketers bank on the small financial services market

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<rdf:Description>
<dc:creator>Carney, Ellen</dc:creator>
<dc:creator>Brown, Eric G.</dc:creator>
<dc:creator>Lee, Christina</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Sumario: Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble burst, hardware tech vendors like Cisco Systems, Dell, and Sun Microsystems with strong track records in financial services suddenly found the small banking and insurance market much more attractive. Near the end of 2008, Forrester surveyed a number of smaller financial services institutions in the US and Europe. The good news is that small financial services firms act more like their bigger financial services siblings than small businesses. Tech marketers looking to target this market need to sell the very different features that banks and insurers value through the right buying channels</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/116965.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Entidades financieras</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Banca</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Crisis financiera</dc:subject>
<dc:subject xml:lang="es">Servicios financieros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Hardware tech marketers bank on the small financial services market</dc:title>
<dc:relation xml:lang="es">For technology product management & marketing professionals</dc:relation>
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