How loyal are consumers? not very : repurchasing, switching, and making recommendations across 12 industries

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<rdf:Description>
<dc:creator>Temkin, Bruce D.</dc:creator>
<dc:creator>Chu, William</dc:creator>
<dc:creator>Beckers, Angela</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Sumario: We surveyed more than 4,500 US consumers to find out about the strength of their relationships with companies across 12 industries. Our analysis looked at three areas of loyalty: the willingness to make another purchase, the reluctance to switch business away, and the likelihood to recommend the provider. It turns out that retailers, as an industry, have the highest loyalty levels and TV service providers have the lowest. Our analysis also examined loyalty for 113 firms compared with their industry averages. Some findings: USAA, Southwest Airlines, and Apple have relatively high levels of loyal customers, while US Airways, Sprint, and Radio Shack customers are less loyal. Given that 30% to 40% of consumers arent very loyal, theres enormous upside for customer experience efforts</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117006.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">How loyal are consumers? not very : repurchasing, switching, and making recommendations across 12 industries</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
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