Using channel satisfaction data to build the business case for eBusiness
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090104754 | ||
| 003 | MAP | ||
| 005 | 20220901125622.0 | ||
| 008 | 080912s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080135843$aJohnson, Carrie | |
| 245 | 1 | 0 | $aUsing channel satisfaction data to build the business case for eBusiness$cby Carrie Johnson, Elizabeth Davis, with Kate van Geldern |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 1 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aForrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different industries. The report allows eBusiness and channel strategy professionals to benchmark customer satisfaction with the online channel against other channels, industries, and specific competitors. This data can help eBusiness professionals make the business case for greater investment in the online channel and for better multichannel integration | ||
| 650 | 1 | $0MAPA20080561499$aBenchmarking | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080595296$aComercio electrónico | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080615307$aSatisfacción del cliente | |
| 650 | $0MAPA20080547738$aInternet | ||
| 700 | 1 | $0MAPA20090042896$aDavis, Elisabeth | |
| 700 | 1 | $0MAPA20080647254$aGeldern, Kate van | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |