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Customer advocacy 2009 : how customers rate US banks, investment firms, and insurers

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20090104778
003  MAP
005  20191202111912.0
008  070907s2009 usa|||| ||||||eng d
035  ‎$a‎MAP20070008607
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
24510‎$a‎Customer advocacy 2009‎$b‎ : how customers rate US banks, investment firms, and insurers‎$c‎Bill Doyle... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research, Inc.‎$c‎2009
4901 ‎$a‎eBusiness & channel strategy professionals
520  ‎$a‎US consumers rate their financial services firms lower than ever in our most recent customer advocacy survey. Investment firms as a group rank lowest as former high-fliers Edward Jones and Vanguard slip and full-service firms like Morgan Stanley skid toward the bottom of our rankings. Banks bounced a bit higher year-over-year, with improved ratings for Wells Fargo and JPMorgan Chase. Insurers remain the highest-rated firms, with property and casualty firms leading the pack. Perennial standouts USAA and State Farm Mutual Automobile Insurance lead the way
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
650 1‎$0‎MAPA20080582180‎$a‎Ratios de gestión
650 1‎$0‎MAPA20080590819‎$a‎Estudios de opinión
7001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20090042902‎$a‎eBusiness & channel strategy professionals