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Customer advocacy 2009 : how customers rate US banks, investment firms, and insurers
Recurso electrónico / electronic resource
MAP20090104778
Customer advocacy 2009 : how customers rate US banks, investment firms, and insurers / Bill Doyle... [et al.]. — Cambridge : Forrester Research, Inc., 2009
(eBusiness & channel strategy professionals)
Sumario: US consumers rate their financial services firms lower than ever in our most recent customer advocacy survey. Investment firms as a group rank lowest as former high-fliers Edward Jones and Vanguard slip and full-service firms like Morgan Stanley skid toward the bottom of our rankings. Banks bounced a bit higher year-over-year, with improved ratings for Wells Fargo and JPMorgan Chase. Insurers remain the highest-rated firms, with property and casualty firms leading the pack. Perennial standouts USAA and State Farm Mutual Automobile Insurance lead the way
1. Entidades financieras ‌. 2. Servicio al cliente ‌. 3. Estrategia empresarial ‌. 4. Productos financieros ‌. 5. Ratios de gestión ‌. 6. Estudios de opinión ‌. I. Doyle, Bill ‌. II. Forrester ‌. III. eBusiness & channel strategy professionals ‌. IV. Title.