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Making the most of corporate social responsability
Recurso electrónico / electronic resource
MAP20090105706
Keys, Tracey ‌
Making the most of corporate social responsability / Tracey Keys, Thomas W. Malnight, and Kees van der Graaf
Sumario: For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward
En: The McKinsey Quartely. - December 2009 ; 8 p
1. Responsabilidad social corporativa ‌. 2. Estrategia empresarial ‌. I. Malnight, Thomas W. ‌. II. Graaf, Kees van der ‌. III. McKinsey & Company ‌. IV. Title.