Making the most of corporate social responsability

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<namePart>Keys, Tracey</namePart>
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<namePart>Graaf, Kees van der</namePart>
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<abstract displayLabel="Summary">For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward</abstract>
<note type="statement of responsibility">Tracey Keys, Thomas W. Malnight, and Kees van der Graaf</note>
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<text>December 2009 ; 8 p.</text>
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