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Section: ArticlesTitle: Making the most of corporate social responsability / Tracey Keys, Thomas W. Malnight, and Kees van der GraafAuthor: Keys, TraceyNotes: Sumario: For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forwardRelated records: En: The McKinsey Quartely. - December 2009 ; 8 p.Materia / lugar / evento: Responsabilidad social corporativaEstrategia empresarialOtros autores: Malnight, Thomas W. Graaf, Kees van der McKinsey & Company Other categories: 922.15Rights: In Copyright (InC)