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Executives Q&A : web site brand experience reviews

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20100002803
003  MAP
005  20220901134238.0
008  091127s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080648084‎$a‎Rogowski, Ron
24510‎$a‎Executives Q&A‎$b‎ : web site brand experience reviews‎$c‎by Ron Rogowski with Harley Manning and Rachel Zinser
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
520  ‎$a‎Web Site Brand Experience Reviews uncover two types of flaws in a Web sites support for brand: those that prevent users from accomplishing key goals and those that contradict a companys brand attributes. To get the most out of a Web Site Brand Experience Review, customer experience professionals should document user goals that drive business metrics and conduct Brand Action reviews to measure how well the site satisfies those goals. They should also collect brand positioning statements and conduct Brand Image reviews to ensure that the site presents the brands core attributes in a manner that is consistent with other channels and relevant to target users
650 1‎$0‎MAPA20080602390‎$a‎Marketing de la marca
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080594602‎$a‎Análisis de mercados
650 1‎$0‎MAPA20080561079‎$a‎Visibilidad
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080648091‎$a‎Manning, Harley
7001 ‎$0‎MAPA20090029828‎$a‎Zinser, Rachel
7102 ‎$0‎MAPA20080436582‎$a‎Forrester