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Executives Q&A : web site brand experience reviews
Recurso electrónico / electronic resource
Section: Electronic documents
Title: Executives Q&A : web site brand experience reviews / by Ron Rogowski with Harley Manning and Rachel ZinserAuthor: Rogowski, Ron ‌
Publication: Cambridge : Forrester Research, 2010Notes: Sumario: Web Site Brand Experience Reviews uncover two types of flaws in a Web sites support for brand: those that prevent users from accomplishing key goals and those that contradict a companys brand attributes. To get the most out of a Web Site Brand Experience Review, customer experience professionals should document user goals that drive business metrics and conduct Brand Action reviews to measure how well the site satisfies those goals. They should also collect brand positioning statements and conduct Brand Image reviews to ensure that the site presents the brands core attributes in a manner that is consistent with other channels and relevant to target usersMateria / lugar / evento: Marketing de la marca ‌Internet ‌Análisis de mercados ‌Visibilidad ‌Fidelización de clientes ‌Comercio electrónico ‌Otros autores: Manning, Harley ‌
Zinser, Rachel ‌
Forrester ‌
Other categories: 922.112
Rights: In Copyright (InC)