The US home insurance buyer's journey : phone is the dominant channel for research and applications
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20100002865 | ||
| 003 | MAP | ||
| 005 | 20191202112028.0 | ||
| 008 | 080918s2010 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a324.1 | ||
| 245 | 1 | 4 | $aThe US home insurance buyer's journey$b : phone is the dominant channel for research and applications$cby Chad Mitchell... [et al.] |
| 260 | $aCambridge$bForrester Research$c2010 | ||
| 490 | 1 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aMore than 100 million US online adults own home insurance, and one in 10 applies for a new policy each year. The phone is the most popular research channel, although roughly one-third of researchers look for information online and 20% research using more than one channel. Nearly one in four home insurance shoppers use a comparison Web site. Some 37% of home insurance shoppers cross channels between research and application. eBusiness and channel strategy executives should enhance their cross-channel selling strategies by promoting cross-channel options online, improving the desktop interface for call center reps, offering online assisted service, and adjusting agent incentives to promote multichannel sales | ||
| 650 | 1 | $0MAPA20080624972$aSeguro multirriesgo del hogar | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080594602$aAnálisis de mercados | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080593452$aSeguros multirriesgo | |
| 651 | 1 | $0MAPA20080638337$aEstados Unidos | |
| 700 | 1 | $0MAPA20080662745$aMitchell, Chad | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |