Centro de Documentacion de Fundación MAPFRE - The US home insurance buyer's journey : phone is the dominant channel for research and applications

Publication: Cambridge : Forrester Research, 2010Series: (For eBusiness & channel strategy professionals)Notes: Sumario: More than 100 million US online adults own home insurance, and one in 10 applies for a new policy each year. The phone is the most popular research channel, although roughly one-third of researchers look for information online and 20% research using more than one channel. Nearly one in four home insurance shoppers use a comparison Web site. Some 37% of home insurance shoppers cross channels between research and application. eBusiness and channel strategy executives should enhance their cross-channel selling strategies by promoting cross-channel options online, improving the desktop interface for call center reps, offering online assisted service, and adjusting agent incentives to promote multichannel salesMateria / lugar / evento: Seguro multirriesgo del hogar Canales de distribución Análisis de mercados Estrategia empresarial Seguros multirriesgo Estados Unidos Otros autores: Mitchell, Chad
Forrester
Secondary series: For eBusiness & channel strategy professionals Other categories: 324.1