Case study : The Hartford drives sales with click-to-call
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20100002896 | ||
| 003 | MAP | ||
| 005 | 20220901134239.0 | ||
| 008 | 080918s2010 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 245 | 1 | 0 | $aCase study$b : The Hartford drives sales with click-to-call$cby Diane Clarkson... [et al.] |
| 260 | $aCambridge$bForrester Research$c2010 | ||
| 490 | 1 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aThe Hartford Financial Services Group (The Hartford) is a leading US provider of life, automobile, and homeowners insurance and other products including annuities and mutual funds. The company was seeking an online service capability to reduce Web site abandonment and increase sales of its personal insurance products. The Hartfords eBusiness needed a new assisted-service tool to target live help at the right time to the right prospective customers. The firm decided to use the Art Technology Group (ATG) eStara Click to- Call solution, implementing proactive and reactive click-to-call along with applied dynamic business rules to real-time contextual session information. On average, 2% of The Hartfords online personal insurance customers use click-to-call as a way to engage with a licensed insurance representative | ||
| 610 | 2 | 1 | $0MAPA20100002810$aThe Hartford Financial Services Group |
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080583224$aVentas de seguros | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080612474$aServicios asistenciales | |
| 650 | 1 | $0MAPA20080593599$aSistemas de gestión | |
| 650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20100002803$aClarkson, Dianne | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |