Centro de Documentacion de Fundación MAPFRE

Publication: Cambridge : Forrester Research, 2010Series: (For eBusiness & channel strategy professionals)Notes: Sumario: The Hartford Financial Services Group (The Hartford) is a leading US provider of life, automobile, and homeowners insurance and other products including annuities and mutual funds. The company was seeking an online service capability to reduce Web site abandonment and increase sales of its personal insurance products. The Hartfords eBusiness needed a new assisted-service tool to target live help at the right time to the right prospective customers. The firm decided to use the Art Technology Group (ATG) eStara Click to- Call solution, implementing proactive and reactive click-to-call along with applied dynamic business rules to real-time contextual session information. On average, 2% of The Hartfords online personal insurance customers use click-to-call as a way to engage with a licensed insurance representativeMateria / lugar / evento: The Hartford Financial Services Group Empresas de seguros Canales de distribución Internet Ventas de seguros Servicio al cliente Servicios asistenciales Sistemas de gestión Nuevas tecnologías Márketing de la empresa de seguros Comercio electrónico Otros autores: Clarkson, Dianne
Forrester
Secondary series: For eBusiness & channel strategy professionals Other categories: 217

Case study : The Hartford drives sales with click-to-call