CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

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<title>CEO Insurance Summit in Asia</title>
<subTitle>: Hong Kong, March 24-25, 2009</subTitle>
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<publisher>The Geneva Association, International Association for the Study of Insurance Economics</publisher>
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<abstract>Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors </abstract>
<note type="statement of responsibility">[organizated by] The Geneva Association</note>
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<topic>Marketing estratégico</topic>
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<topic>Chief Executive Officer</topic>
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<topic>Modelos de planificación</topic>
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<topic>Ventas de seguros</topic>
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<topic>Mercado de seguros</topic>
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<topic>Distribución de seguros</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Márketing de la empresa de seguros</topic>
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