The Best and worst of site search 2010

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">The  </nonSort>
<title>Best and worst of site search 2010</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100004036">
<namePart>Owens, Leslie</namePart>
<nameIdentifier>MAPA20100004036</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080648640">
<namePart>Brown, Matthew</namePart>
<nameIdentifier>MAPA20080648640</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100004043">
<namePart>Burnes, Sara</namePart>
<nameIdentifier>MAPA20100004043</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436582">
<namePart>Forrester</namePart>
<nameIdentifier>MAPA20080436582</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Cambridge</placeTerm>
</place>
<publisher>Forrester Research</publisher>
<dateIssued>2010</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Forrester reviewed the search functionality on the corporate Web sites of the top 50 US companies according to revenue. Almost all of the search engines executed queries very quickly, but the majority of sites barely passed our test. We encountered a few serious errors, such as broken links and top search results dated from 1999, as well as some best practices, such as parametric searching features that allow users to narrow their results. To improve on-site search, information and knowledge management (I&KM) professionals should test their integrated search functionality against what can be retrieved using popular Web search engines against their sites. Then they should start optimizing </abstract>
<note type="statement of responsibility">by Leslie Owens with Matthew Brown and Sara Burnes</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080583286">
<topic>Webs corporativos</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080578886">
<topic>Análisis en redes</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080591960">
<topic>Métodos de análisis</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080550974">
<topic>Funciones</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080550462">
<topic>Diagnosis</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080539948">
<topic>Tests</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080638337">
<geographic>Estados Unidos</geographic>
</subject>
<classification authority="">922.13</classification>
<relatedItem type="series">
<titleInfo>
<title>For information & knowledge management professionals</title>
</titleInfo>
</relatedItem>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080647995">
<titleInfo>
<title>For Information & knowledge management professionals</title>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">100201</recordCreationDate>
<recordChangeDate encoding="iso8601">20191202112019.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20100005170</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>