Consumer' likelihood to recommend 133 firms : how likely are US consumers to recommend firms across 14 Industries?

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<rdf:Description>
<dc:creator>Temkin, Bruce D.</dc:creator>
<dc:creator>Chu, William</dc:creator>
<dc:creator>Catino, Shelby</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: Forrester asked more than 4,600 US consumers about their likelihood to recommend 133 companies across 14 different industries. As an industry, retailers were the most recommended, while utility providers, health insurance plans, and TV service providers were the least recommended. Barnes & Noble, Amazon.com, and eBay were the most  recommended firms. When we compared companies with their industry averages, credit unions and SunTrust Bank came to the top of  he list. Our analysis of responses by generation shows that Seniors are the most likely to recommend companies and Younger Boomers are he least likely to recommend</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117974.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Recomendaciones</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Grupos de interés</dc:subject>
<dc:subject xml:lang="es">Sectores económicos</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Consumer' likelihood to recommend 133 firms : how likely are US consumers to recommend firms across 14 Industries?</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
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