Cars online 09-10 : understanding consumer buying behavior in a volatile market
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20100009390 | ||
| 003 | MAP | ||
| 005 | 20220901134247.0 | ||
| 008 | 100216s2010 gbr|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a921.8 | ||
| 245 | 1 | 0 | $aCars online 09-10$b : understanding consumer buying behavior in a volatile market |
| 260 | $aLondon [etc.]$bCapgemini$c2010 | ||
| 520 | $aDeveloping markets: buying trends evolve rapidly -- How consumers buy: target your marketing mix -- Green vehicles: a force for the future -- The role of the web: consumer usage pattern emerges -- Online buying: no hassles, no negotiations -- Customer interaction: loyalty and satisfaction rates improve -- Aftersales-servicing: focusing on the post-sale experience -- Conclusion and recommendations | ||
| 650 | 1 | $0MAPA20080617219$aIndustria automovilística | |
| 650 | 1 | $0MAPA20080583200$aVenta a distancia | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080566340$aMarketing mix | |
| 650 | 1 | $0MAPA20080615307$aSatisfacción del cliente | |
| 650 | 1 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 710 | 2 | $0MAPA20080436452$aCapgemini |