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Banking and insurance key security technology shopping influencers : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20100018026
003  MAP
005  20191202111846.0
008  100303s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎216
24510‎$a‎Banking and insurance key security technology shopping influencers‎$b‎ : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009‎$c‎analyst contact Ellen Carney
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
520  ‎$a‎Nearly 60% of insurers rely on key word searches and one-third turn to other online options to identify security vendor capabilities -- Banks are most likely to increase their use of security technical communities; nearly 20% expect to curtail use of Twitter -- Insurer use of online media is more likely to diminish across all sources, with nearly one-third decreasing Twitter use -- Bank decision-makers turn to security-focused publications; insurers show stronger preference for the top daily business publication
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080538217‎$a‎Banca
650 1‎$0‎MAPA20080622251‎$a‎Seguridad de la información
650 1‎$0‎MAPA20080623791‎$a‎Tecnología de la información
650 1‎$0‎MAPA20080570286‎$a‎Redes sociales
650 1‎$0‎MAPA20080582890‎$a‎Técnicas de venta
650 1‎$0‎MAPA20080550592‎$a‎Encuestas
7001 ‎$0‎MAPA20080064693‎$a‎Carney, Ellen
7102 ‎$0‎MAPA20080436582‎$a‎Forrester