Brandz : top 100 most valuable global brands

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004  4500</leader>
    <controlfield tag="001">MAP20100032299</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20100929094316.0</controlfield>
    <controlfield tag="008">100430s2010    esp||||       ||| ||spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.112.1</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Brandz</subfield>
      <subfield code="b">: top 100 most valuable global brands</subfield>
      <subfield code="c">Millward Brown Optimor</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">New York [etc.]</subfield>
      <subfield code="b">WPP</subfield>
      <subfield code="c">2010</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Introduction - Five-Year Review - Top  Overview -Top Social Media - Regions - Brand Contribution - Brand Momentum - Top  Risers - Newcomers To The Top - Year-On-Year -Change - Apparel - Beer - Bottled Water - Cars - Coffee - Fast Food - Financial Institutions -Gaming Consoles - Insurance - Luxury - Mobile Operators - Oil & Gas Companies -Personal Care Retail - Soft Drinks - Spirits - Technology - Key Takeouts - Methodology - Data Sources -Directory </subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20100031117</subfield>
      <subfield code="a">Informe Brandz</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080572389</subfield>
      <subfield code="a">Imagen de marca</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080541644</subfield>
      <subfield code="a">Marcas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080545185</subfield>
      <subfield code="a">Ranking</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080609184</subfield>
      <subfield code="a">Valoración de empresas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080621469</subfield>
      <subfield code="a">Globalización de la empresa</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20100031124</subfield>
      <subfield code="a">Brown, Millward</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20100031131</subfield>
      <subfield code="a">Bloomberg</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080437558</subfield>
      <subfield code="a">Datamonitor</subfield>
    </datafield>
  </record>
</collection>