Centro de Documentacion de Fundación MAPFRE - Online auto insurance report

Publication: [New York] : ComScore, 2010Notes: Sumario: Auto insurance industry snapshot -- Auto insurance shopping and purchasing -- Consumer loyalty -- Payment for insurance policies -- Conclusions: consumers relying on the internet for insurance needs, but still prefer agents; consumers becoming more price sensitive, less interested in features; final thoughtsMateria / lugar / evento: Seguro de automóviles Mercado de seguros Internet Ventas de seguros Fidelización de clientes Canales de distribución Servicio al cliente Perspectivas del seguro Comercio electrónico Otros autores: ComScore
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