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Guidelines for market research on the demand for microinsurance

Recurso electrónico / electronic resource
Section: Electronic documents
Title: Guidelines for market research on the demand for microinsurance / [prepared by Jennefer Sebstad, Monique Cohen and Elizabeth McGuinness of Microfinance Opportunities under subcontract to Abt Associates Inc.]
Publication: [S.l.] : USAID, 2006Notes: Sumario: Introduction -- Why do market research on the demand for Microinsurance -- Where does market research fit into the product development process for microinsurance? -- Who should support research on the demand for microinsurance? -- What are the first steps in designing a microinsurance demand study? -- What are some key questions for demand research? -- When should a demand study be done? -- Who should carry it out? -- What topics should a microinsurance demand study cover? -- How will the information be collected? -- What about the budget? -- Checklist for a Research Plan -- ConclusionsMateria / lugar / evento: Microseguros Productos de seguros Protección social Pobreza Otros autores: United States Agency for International Development
Other categories: 219Standard numbers: ISBN 219