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Why forecasts fail. What do instead?

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cab a2200000 4500
001  MAP20100053539
003  MAP
005  20100615154224.0
008  100615e20100101usa|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.12
100  ‎$0‎MAPA20100022740‎$a‎Makridakis, Spyros
24500‎$a‎Why forecasts fail. What do instead?‎$c‎by Spyros Makridakis, Robin M. Hogarth and Anil Gaba
7001 ‎$0‎MAPA20100028223‎$a‎Hogarth, Robin M.
7001 ‎$0‎MAPA20100028230‎$a‎Gaba, Anil
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Cambridge : MIT Sloan School of Management, 1985-2012‎$x‎1532-9194‎$g‎01/01/2010 Tomo 51 Número 2 - 2010 , p. 83-90