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MAP20100054833Leinwand, PaulThe Coherence premium / Paul Leinwand, Cesare MainardiSumario: Sustainable, superior returns accrue to companies that focus on whatthey do best. The truth is that simple, and yet it's incredibly hard to internalize. It is the rare company indeed that focuses on "what we do better than anyone" in rnaking every operating decision across every business unit and product line. Rarer still is the company that hasaligned its differentiating internal capabilities with the right extemal market position. We call such companies "coherent:'En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Tomo 88 Número 6 - 2010, p. 86-921. Management. 2. Toma de decisiones. I. Mainardi, Cesare. II. Title.
