Centro de Documentacion de Fundación MAPFRE - Reputation management : shaping your corporate reputation in the era of globalization

MAP20100102473

Reputation management : shaping your corporate reputation in the era of globalization / Bill White, Brian Craig. — [S.l.] : Reputation Institute : Sprint, [2010]

Sumario: Why do people respond they way they do to companies? what is corporate reputation? -- What is at stake? why does reputation matter? -- How can we build a world-class reputation? managing reputation and monitoring progress -- What do world-class companies do? reputation management best practices -- What should we be thinking about? what are the emerging issues?

1. Reputación corporativa . 2. Imagen de marca . 3. Marcas . 4. Estudios de mercado . I. Craig, Brian . II. Reputation Institute .