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Reputation management : shaping your corporate reputation in the era of globalization

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<titleInfo>
<title>Reputation management</title>
<subTitle> : shaping your corporate reputation in the era of globalization</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100064924">
<namePart>White, Bill</namePart>
<nameIdentifier>MAPA20100064924</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100064931">
<namePart>Craig, Brian</namePart>
<nameIdentifier>MAPA20100064931</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20090017498">
<namePart>Reputation Institute</namePart>
<nameIdentifier>MAPA20090017498</nameIdentifier>
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<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
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<dateIssued encoding="marc">2010</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">S.l.]</placeTerm>
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<publisher>Reputation Institute</publisher>
<publisher>Sprint</publisher>
<dateIssued>[2010]</dateIssued>
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<abstract displayLabel="Summary">Why do people respond they way they do to companies? what is corporate reputation? -- What is at stake? why does reputation matter? -- How can we build a world-class reputation? managing reputation and monitoring progress -- What do world-class companies do? reputation management best practices -- What should we be thinking about? what are the emerging issues?</abstract>
<note type="statement of responsibility">Bill White, Brian Craig</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080608354">
<topic>Reputación corporativa</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080572389">
<topic>Imagen de marca</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080541644">
<topic>Marcas</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590802">
<topic>Estudios de mercado</topic>
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<classification authority="">922.15</classification>
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<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
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