Reputation management : shaping your corporate reputation in the era of globalization

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<title>Reputation management</title>
<subTitle> : shaping your corporate reputation in the era of globalization</subTitle>
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<namePart>White, Bill</namePart>
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<namePart>Craig, Brian</namePart>
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<namePart>Reputation Institute</namePart>
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<dateIssued encoding="marc">2010</dateIssued>
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<publisher>Reputation Institute</publisher>
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<dateIssued>[2010]</dateIssued>
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<abstract displayLabel="Summary">Why do people respond they way they do to companies? what is corporate reputation? -- What is at stake? why does reputation matter? -- How can we build a world-class reputation? managing reputation and monitoring progress -- What do world-class companies do? reputation management best practices -- What should we be thinking about? what are the emerging issues?</abstract>
<note type="statement of responsibility">Bill White, Brian Craig</note>
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<topic>Reputación corporativa</topic>
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<topic>Imagen de marca</topic>
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<topic>Marcas</topic>
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<topic>Estudios de mercado</topic>
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