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Made to stick : why some ideas take hold and others come unstuck
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MAP20110007782
Heath, Chip ‌
Made to stick : why some ideas take hold and others come unstuck / Chip Heath, Dan Heath. — London : Arrow Books, 2008
291 p. ; 20 cm.
Sumario: What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue What sticks
ISBN 978-0-099-50569-3
1. Marketing social ‌. 2. Creatividad ‌. 3. Publicidad ‌. I. Heath, Dan ‌. II. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: D198 - 020 — Record number: 048953
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