Search
Documentation Center

Made to stick : why some ideas take hold and others come unstuck
Portada
Section: Books
Title: Made to stick : why some ideas take hold and others come unstuck / Chip Heath, Dan HeathAuthor: Heath, Chip ‌
Publication: London : Arrow Books, 2008Physical description: 291 p. ; 20 cm.Notes: Sumario: What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue What sticksMateria / lugar / evento: Marketing social ‌Creatividad ‌Publicidad ‌Otros autores: Heath, Dan ‌
Other categories: 922.112.1Standard numbers: ISBN 978-0-099-50569-3
Rights: In Copyright (InC)
Referencias externas: