MAP20110015312 Govindarajan, Vijay The CEO's role in business model reinvention / Vijay Govindarajan, Chris Trimble Sumario: A Forward-looking CEO¿must do three things: manage the present, selectively forget the past, and create the future En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/02/2011 Tomo 89 Número 1-2 - 2011 1. Dirección de empresas . 2. Management . 3. Dirección estratégica . I. Trimble, Chris .