MAP20110035853 Girotra, Karan How to build risk into your business model / Karan Girotra, Serguei Netessine En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 02/05/2011 Tomo 89 Número 5 - 2011 I. Netessine, Serguei . II. Title.