Business innovation : what it brings. What it takes

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      <subfield code="b"> : what it brings. What it takes</subfield>
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      <subfield code="a">Once innovation meant technological leadership, now it suggests a fundamental quest of any firm, not just a technology-based one, for success. Sources of firm prosperity change in today's dynamic markets. Top managers demand an approach which can ensure that all required streams of innovation flow in the right direction, fueling strategy thrst. This calls for a reappraisal of what innovation is, and how it is managed. How de we need to revise our approach to innovation and what are the key management challenges to translate it into business success? The authors attempt to shed light on this question, arguing that innovation should be systematic, continuous and broad</subfield>
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