The Changing face of Asian personal financial services

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<title>Changing face of Asian personal financial services</title>
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<namePart>Lam, Kenny</namePart>
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<abstract displayLabel="Summary">Banks doing business in Asia face rapidly changing consumer behavior, with big consequences for both local and multinational institutions. Consumers increasingly prefer local banks over multinationals, are less loyal to existing banking relationships, are much more cautious about borrowing, and are more open to Internet and mobile banking. These shifts in the nature of banking relationships, product and service needs, and channels are reflected in a 2011 McKinsey survey of 20,000 consumers in 13 Asian markets</abstract>
<note type="statement of responsibility">Kenny Lam and Jatin Pant</note>
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<topic>Mercados financieros</topic>
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<topic>Servicios financieros</topic>
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<topic>Servicio al cliente</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Mercados emergentes</topic>
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<geographic>Asia</geographic>
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<title>The McKinsey Quarterly : financial services practice</title>
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<publisher>[New York] : Mckinsey & Company, September 2011 ; [4] p</publisher>
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