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Smart rules : six ways to get people to solve problems without you
Recurso electrónico / electronic resource
MAP20110057244
Morieux, Yves ‌
Smart rules : six ways to get people to solve problems without you / Yves Morieux
Sumario: Companies face an increasingly complex world. Globalization and technology have opened up new markets and enabled new competitors. With an abundance of options to choose from, customers are harder to please- and more fickle - than ever. Each day competitive advantage seems more elusive and fleeting. Even if you can figure out the right approach to take, what works today won't work tomorrow
En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/09/2011 Tomo 89 Número 9 - 2011 , p. 78-86
1. Multinacionales ‌. 2. Globalización de la empresa ‌. 3. Globalización de la economía ‌. 4. Nuevas tecnologías ‌. 5. Ventaja competitiva ‌. 6. Estrategia empresarial ‌. 7. Mercado potencial ‌.