Centro de Documentacion de Fundación MAPFRE - Finding great ideas in emerging markets

Notes: Sumario: Too many companies in mature markets assume that the only reason to en ter emerging countries is to pursue new customers. They fail to perceive the potential for innovation in those countries or to notice that a few visionary multinationals are successfully tapping that potential for much-needed ideas in products and services. Think of General Electric's portable ultrasound technology and Intel's inexpensive Classmate PC. Related records: En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/09/2011 Tomo 89 Número 9 - 2011 , p. 115-120Materia / lugar / evento: Management Mercados emergentes Innovación empresarial Multinacionales Otros autores: Hunsaker, B. Tom
Other categories: 922.1

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