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MAP20110061524Brynjofsson, ErikCompeting through data : three experts offer their game plans / Erik Brynjofsson, Jeff Hamerbacher, Brad StevensSumario: As big data creates new opportunities and threats, it also demands new mind-sets from senior executives about the role of information in business and even the nature of competitive advantage. The perspectives that follow may help shake up your thinking and forge that new frame of mindEn: The McKinsey Quarterly : financial services practice. - [New York] : Mckinsey & Company, October 2011 ; [12] p1. Información. 2. Ventaja competitiva. 3. Management. I. Hamerbacher, Jeff. II. Stevens, Brad. III. MacKinsey & Company. IV. Title. V. Título: The Mckinsey Quarterly.