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Publication: [S.l.] : Capgemini, 2011Notes: Sumario: This report examines key topics impacting the industry, including trends in developing markets, consumer shopping behavior, the role of the web and social media, online buying, green vehicles, customer interaction and aftersales servicing. Understanding the shifting dynamics in these areas can help automotive companies respond faster and more effectively to changing consumer needs and demandsMateria / lugar / evento: Industria automovilística Ventas Comercio electrónico Comportamiento del consumidor Interacción Satisfacción del cliente Investigación de mercados Servicio al cliente Internet Otros autores: Capgemini
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