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Should you have a global strategy?

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cab a2200000 4500
001  MAP20110068868
003  MAP
005  20111130114931.0
008  111125e20111003usa|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎92
1001 ‎$0‎MAPA20080021689‎$a‎Carr, Chris
24500‎$a‎Should you have a global strategy?‎$c‎Chris Carr, David Collis
520  ‎$a‎Senior executives weighing strategies appropiate for today¿s global economy will hear ontradictory advice. Some say you need to move quickly, before competitors, to establish a worldwide presence; other cite data showing that this approach is often less profitable
650 1‎$0‎MAPA20080623081‎$a‎Globalización de la economía
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080600945‎$a‎Dirección estratégica
7001 ‎$0‎MAPA20110030230‎$a‎Collis, David
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Cambridge : MIT Sloan School of Management, 1985-2012‎$x‎1532-9194‎$g‎03/10/2011 Tomo 53 Número 1 - 2011 , p. 21-24