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Should you have a global strategy?
Recurso electrónico / electronic resource
Section: Articles
Title: Should you have a global strategy? / Chris Carr, David CollisAuthor: Carr, Chris ‌
Notes: Sumario: Senior executives weighing strategies appropiate for today¿s global economy will hear ontradictory advice. Some say you need to move quickly, before competitors, to establish a worldwide presence; other cite data showing that this approach is often less profitableRelated records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 03/10/2011 Tomo 53 Número 1 - 2011 , p. 21-24Materia / lugar / evento: Globalización de la economía ‌Estrategia empresarial ‌Dirección estratégica ‌Otros autores: Collis, David ‌
Other categories: 92
Rights: In Copyright (InC)
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