Section: Articles Title: The Power of advertising / Jakki MayAuthor: May, Jakki Notes: Sumario: Effective marketing can be a tough challenge for financial services providers and having a strong presence is not enough, it must also resonate with customersRelated records: En: Post magazine : the insurance world covered since 1840. - London : Incisive Financial Publishing Ltd., 2005-2016. - 10/11/2011 Número November 10 - 2011 Materia / lugar / evento: Marketing Publicidad Empresas de seguros Servicios financieros Marcas Márketing de la empresa de seguros Other categories: 217 Rights: In Copyright (InC) See issue detail